Privacy Policy

Welcome to Ovation Shop (“we”, “us”, or “our”) at www.newequinegear.com. As fellow equestrian enthusiasts committed to excellence in both our products and service, we respect your privacy and are dedicated to protecting your personal information with the same care we apply to crafting premium equestrian gear.

1. Information We Collect

To provide you with exceptional service for your equestrian needs, we collect:

• Personal Identification Information: Name, email address, shipping/billing address, phone number when you make purchases of bits, bridles, girths, or saddle pads.
• Payment Information: Credit card details (processed securely through our PCI-compliant partners), PayPal email (when used). We never store full payment details on our servers.
• Technical Data: IP address, browser type, device information to optimize your shopping experience across devices.
• Usage Data: Pages visited, products viewed (particularly our premium equestrian equipment), time spent on site to improve our offerings.
• Communication Data: Emails, chat logs when you contact our rider-support team at [email protected].

2. How We Use Your Information

Your data helps us deliver the premium service equestrian professionals expect:

• Process orders for high-quality equestrian gear with secure payment processing
• Provide international shipping solutions (excluding certain Asian/remote regions)
• Offer personalized recommendations on bits, bridles, and saddle equipment
• Improve our website functionality for riders browsing between training sessions
• Send competition-season promotions and product care information (with consent)
• Prevent fraud and enhance transaction security for our global clientele

3. Data Sharing & Disclosure

We treat your data with the discretion expected in the equestrian community:

• Service Providers: Trusted partners like Visa, MasterCard, JCB, and PayPal for secure payment processing.
• Shipping Carriers: Only necessary delivery information to fulfill your equipment orders worldwide.
• Legal Compliance: When required by law or to protect our business and customers.
• Business Transfers: In the event of merger/acquisition, with notice.

We never sell your personal information to third-party marketers.

4. International Data Transfers

As we serve equestrians globally (excluding select regions), your data may be transferred to and processed in the United States (our headquarters at 878 Lee Avenue, Oakland, US 94601) and other locations where our service providers operate. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We secure your data with the same rigor we expect from premium riding equipment:

• 256-bit SSL encryption for all transactions
• PCI-DSS compliant payment infrastructure
• Regular security audits of our systems
• Limited employee access to sensitive data
• Secure storage with reputable cloud providers

6. Your Rights

You have the right to:

• Access, correct, or delete your personal information
• Object to or restrict certain processing
• Withdraw consent for marketing communications
• Request data portability where applicable
• Lodge complaints with your local data protection authority

To exercise these rights, contact our customer care team at [email protected].

7. Cookies & Tracking Technologies

Like well-fitted tack, we use cookies to ensure smooth performance:

• Essential Cookies: For shopping cart functionality and secure checkout
• Performance Cookies: To analyze how riders navigate our site
• Marketing Cookies: For personalized ads (with consent)

Manage preferences via your browser settings or our cookie consent banner.

8. Children’s Privacy

Our website is not designed for riders under 16. We do not knowingly collect children’s data.

9. Policy Updates

We may update this policy as our business evolves. Significant changes will be communicated to our valued customers.

From our stable to yours, we’re committed to protecting your privacy as you pursue equestrian excellence.

The Ovation Shop Team
Premium Equestrian Gear Specialists